smol is on a mission to change the face of consumer brands and businesses by bringing super effective, eco-friendly products at value for money prices. We believe everyone should be able to make easy swaps that are better for them, the planet, and their pockets.
In the past six years, smol has taken the household cleaning market by storm. We are already the fastest growing and most positively reviewed brand in the laundry, dishwash, fabric conditioner and surface spray categories and we’ve got so much more planned.
Having received Series B investment in 2021 and B Corp certification at the end of 2023, our team is focused on combining fast growth with being a force for positive change and impact in all that we do.