Aloft Birmingham Eastside & The Eastside Rooms

The Eastside Rooms and Aloft Birmingham Eastside form a leading multi-property hospitality business in the heart of Birmingham’s Knowledge Quarter. The Eastside Rooms is an independent, purpose-built conference and events centre hosting up to 1,200 delegates across flexible, modern spaces. It is complemented by the 195-bedroom Aloft Birmingham Eastside Hotel, part of the Marriott portfolio, offering vibrant accommodation and stylish social spaces for guests and delegates alike.

Renowned for excellence in both event delivery and people development, the business has received multiple external awards celebrating its innovation, service, and workplace culture. The Leadership team are recognised for their progressive and inclusive approach, creating an environment where people can thrive and deliver exceptional results.

This is an ambitious and high-performing business that brings together the professionalism and scale of a major events venue with the energy and creativity of a lifestyle hotel, making it one of Birmingham’s most dynamic and awarded hospitality destinations.