In the early 2000s, Roger Wood, Roger Coleman and Jon Kinsey came to a realisation – they could no longer face feeding their precious pets with poor-quality food filled with additives and fillers. After searching the category for a better choice, they were left unsatisfied. So, they decided to make one themselves.
The three co-founders launched MPM (Making Pet Food Matters) with the belief that every pet deserves premium-quality, natural food they can’t resist. And that their owners deserve better brands they can trust and rely on too.
Today, we’re guided by our mission to enrich the lives of pets and their owners through visibly better pet food.
We live this by being truly transparent, prioritising simplicity, and taking responsibility for the impact we have on our pets, our people, our communities and our planet. We want to make a lasting positive impact on the world through everything we do which is why we became a certified B Corp in 2021.
As a B Corp business, we surpass the highest global standards of food production, sustainability and nutrition.
We know that a B Corp has to be committed to continuous improvement. Since receiving our
accreditation in 2021, we’ve worked hard to embed a focus on charity, sustainability, environment and our people.
Our values at MPM, that we live and breathe through our business are simplicity, transparency and responsibility.